It was five years ago when I listened to Philip Kotler, the Father of marketing, saying during a marketing congress -on a video from his house in Florida- that marketing, as he understood it decades ago and as we have known it so far (all that unbeatable truth of price, product, promotion and placement, the famous 4Ps) is over. Over? He added that we are on the era of “consumering” and after internet, 3D printing comes now to walk on this path so consumers get a customized and personalized product, when they want, and production and marketing are not the same anymore.
So, you may be wondering what relationship is there between 3D printers and interior design, architecture, decor, hospitality projects and furniture, all those pleasures we usually enjoy at Ruarte Contract?
Well, just keep on reading and open your mind to be delighted and maybe get some new idea to innovate on your business. If you don´t like brainstormings on innovation and don´t think this will touch interior design soon, just sorry… for you.
Example 1 – A Canal House in Amsterdam ?
Let´s wonder if it could be possible to build a 3D printed house and make it accessible to everyone.
The Dutch firm DUS Architects is doing it as a proof-of-concept in Amsterdam right now. This house has been over the web recently, especially when President Obama went to see the project, called 3D Print Canal House, during a visit to Amsterdam.
Example 2 – Affordable modular concrete houses in Shanghai ?
Meanwhile, the Chinese company Win Sun Decoration Design Engineering has built up 10 one-storey houses in a day. The houses are in Shanghai and were made using four giant 3D printers, which are each 10 meters wide and 6.6 meters high, according to Chinese news agency Xinhua. They produce a mix of cement and construction waste to construct the walls layer by layer, a process much like how a baker might ice a cake.
Win Sun CEO Ma Yihe says that “we purchased parts for the printer overseas, and assembled the machine in a factory in Suzhou. Such a new type of 3D-printed structure is environment-friendly and cost-effective”.
Example 3 – A 3D Tutankhamun ?
The most famous of all Egyptian burial sites, Tutankhamun’s tomb, has been replicated with a 3D exact facsimile in a project led by a British artist in order to protect the original site from the ravages of mass tourism. It´s not the same but preservation is first.
Adam Lowe’s company Factum Arte used digital photography, 3D laser scanning and printers to precisely recreate the murals on the walls of the burial chamber, depicting scenes from the young pharaon’s journey to the afterlife.
The replica tomb was so accurate that some Tutankhamun experts among the Egyptologists and dignitaries burst into tears while attending the opening in Luxor on April 30.
Example 4 – The coolest doodling pen in the world ?
Lix 3D pen lets you to doodle in the air. This professional tool offers you the comfort and pushes your creativity to another level.
It is not the first 3D printing pen but it is the first one to resemble the size and shape of a pen, it has a nice design in black or grey aluminium and it can be plugged into any standard USB port, so a person can simply plug it into their laptop and draw.
What’s more, it can be powered by standard USB ports, so a person can simply plug it into a laptop and draw.
Example 5 – A soft Teddy bear by Disney ?
A team of researchers from Carnegie Mellon University and Disney Research Pittsburgh have created a 3D printer that can make soft objects, like stuffed animals, out of wool and wool blends.
It looks a little like a cross between a 3D printer and a sewing machine — and that’s kind of how it works, too. Once an object has been designed using 3D modelling software, a layer of felt is placed on the print bed. Wool yarn is then threaded through a needle attached to the print head.
These are just some examples of what´s happening around you. Let fly your imagination and much design !
Click on the picture to see more coffered ceilings by Ruarte Contract
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